SBA Continues to Increase Global Reach with International Street Ball Development Program and Show
May 16, 2006 / Washington, D.C. • In addition, to the recent announcements that the SBA International Street Ball Development Program has been expanding within Africa and Asia, the SBA is now proud to introduce a strategic alliance with Extreme Entertainment Ltd / Caribbean Street Ball, aimed at promoting basketball development and implementing the SBA Street Ball Initiatives within the Caribbean and South America. The SBA will launch the partnership with a 12-event Caribbean Islands Tour featuring the SBA Show and Expo starting in May, touring to Trinidad, Tobago, Barbados, Jamaica, Grenada, St. Lucia, Guyana, Suriname, and the U.S. and British Virgin Islands.
Founded in 2001, the SBA has spearheaded the growth and development of the street ball industry globally producing countless events throughout the United States, Europe, Asia, and Africa from tours, shows, and demonstrations, to competitions, clinics, and expos entertaining and educating fans worldwide. With the SBA, Extreme Entertainment and the Caribbean Basketball Confederation has aligned itself with the explosive growth of street ball working with an organization that continues to be a valuable asset for top businesses, companies, and teams in the world seeking basketball/street basketball consultation development, and event management and marketing support.
During the SBA’s Caribbean Islands Tour the SBA will feature the SBA Show and Expo, a one-of-a kind fan interactive entertainment attraction and marketing vehicle that consists of slam-dunking and free-style dribbling demonstrations, shooting contests, fan interactive clinics, street ball show routines, autograph and photo sessions with the SBA All-stars, and the turn-key SBA Show Exhibition featuring the SBA All-stars and top professional teams from the Caribbean Islands. “The Show” will further promote the authenticity surrounding the best professional SBA Street Ball All-stars recreating the atmosphere similar to the legendary Rucker Park in New York City and the Urban Coalition in Washington, D.C. The Show combines the SBA’s electric brand of street ball with hip-hop music to create a model unlike any other basketball entertainment product. The SBA All-stars have been featured on ESPN Street Ball, ESPN City Slam, NBA TV, MTV, EBC Rucker Park, Hoops TV, Nike BattleGrounds, AND 1 Tour, Slam, and Dime Magazine.
Jerrod Mustaf, President of the SBA, states that the recent partnerships, “continues to strengthen the SBA’s position within the world of basketball and gives organizations interested in marketing and developing street ball globally the opportunity to be associated with a rapidly emerging and popular market. We are excited about the opportunity to work with Extreme Entertainment and the Caribbean Basketball Confederation on the SBA Street Ball Show, Caribbean Islands Tour.”
Extreme Entertainment LTD / Caribbean Street Ball, is known as the premier promoter of events in the Caribbean, as an integrated marketing and event production company that prides itself on providing clients with unique and powerful gateways to all audiences and especially the potent, yet elusive Gen X-Y audience. Extreme Entertainment LTD creates an interactive and entertaining environment that empowers each audience to express their individuality. The company has a history that includes a broad spectrum of shows/events/tours throughout the Caribbean and South America each providing compelling, evolutionary events and turn-key solutions that are noted for attracting significant patronage and the support of both exhibitors and the public.
The SBA Sports Management and Entertainment Group is a full service sports marketing and event management company primarily focused on the business of basketball offering turn-key entertainment events and sports properties. From the beginning process of event creation and planning, through full-scale management, operation, and production of the event, the SBA provides optimal solutions to maximize the value of the individual sports property. The SBA gives corporate organizations, both profit and non-profit, the ideal vehicle to penetrate the sports marketing arena as well as increase consumer awareness and create positive public relations for their products, services, and corporate mission
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